Thanks to The Globe and Mail, Techvibes and All Our Amazing Users

In our last post we mentioned that Spreed is following a new direction. We believe in the power of smart phones and are now focusing on developing best of breed native applications for newspapers and anyone else with a content rich website. The power of the native mobile application is astounding. Not only is it able to take advantage of the vast capabilities present in these new mobile platforms, but because it sits on users mobile dashboards it becomes a daily part of people’s lives; much like email.

Since our last post we quietly launched the Globe and Mail’s iPhone application. I call this a quiet launch as the app currently does not include all the features we plan on rolling out to the mass public. We used a strong early adopter community on Twitter to test out the base application. This was done to ensure our core focus on creating a strong, best of breed, content application was satisfied. Since the initial launch we have garnered lots of fantastic user feedback both through the hashtag #globeapp on twitter and through our uservoice page. This feedback has led to a second release that includes offline reading as well as haptic feedback and has also paved the way for many more future product developments.

Thanks to our core group of early adopters, it is safe to say that the soft-launch of the Globe and Mail application was a huge success. The usage numbers are through the roof and we have already been featured on one of Canada’s most prominent technology blogs, Techvibes. Warren Frey, who contributes to Techvibes on the topic of game changing business models states that:

As an ardent news junkie, one thing I immediately noticed about the app is that it’s rock solid. Unlike the New York Times iphone app, Spreed’s app is robust and never freezes up and crashes …

It’s  not what’s under the hood that’s interesting about Spreed, though they’ve certainly done a good job of crafting a solid mobile news app. It’s their adaptation of print media to a new form in a smart way that’s most impressive.

We appreciate Warren’s understanding and excitement for our new business model and are very proud that he believes that our goal of creating a reliable and user friendly way of diseminating the news on mobile phones has been achieved.

I would like to thank Warren and all the members of our fantastic early adopter community. Without all of you this application would not have been such a great success and we look forward to working with everyone in the near future to help build a best of breed mobile newspaper platform.

Spreed Has Quietly Been Making Some Major Changes

In November of 2008,  Anthony (our CEO), Suhail (our CTO) and I had the privilege to attend the Web 2.0 Summit in San Francisco. This was my first chance to experience San Francisco.

Just a little personal background: I am a young guy and have been a techie my entire life; pretty much ever since I can remember, so going to the “tech mecca” was big for me. San Fran didn’t let me down. It was everything I thought it would be and more. 

During the Summit we had the chance to attend seminars ranging in topics life environmental sustainability, econonmic responsibility, emerging technologies and most importantly, to us, the mobile revolution.

People have been talking about mobile for a long time and we have always known it was going to be big. It’s been touted as THE platform. A way for advertisers to connect with users in a far more intelligent way. The problem was that the technology and interest of the people just wasn’t there.

The Web 2.0 Summit presenters and attendees, however, seemed to suggest that the technology (i.e. 3G, the iPhone, the Bold) is now where it needs to be and that the market is ready to adopt it. 3G networks are rolling out all over North America and the iPhone and Bold is becoming a common staple of ever day society. We realized it was time to commit to the mobile revolution.

I had the opportunity to chat with mobile expert, Raven Zachary, who made me realize the opportunity in providing mobile services to businesses.

As a team we decided it was time to truly define our business model and It is no surprise, given the excitement at the conference, that we chose to focus our model on mobile - and the iPhone in particular. 

We left San Fran more inspired than ever.

As of today Spreed will be focusing on providing fully branded mobile applications for content providers. We will use our expertise in mobile reading technology to provide publishers with the best of breed mobile solutions.

But we wont just stop at reading technologies. We want to replicate the newspaper experience on a mobile device. We want to eliminate the need for paper based news. More importantly, we want to find ways for newspapers and other content providers to engage their readers and build revenue they never thought possible. 

That being said we will unfortunately have less time to focus on projects like Spreed:News. We appreciate all the feedback we’ve received so far and will continue to fund our R&D lab and develop new reading technologies. We apologize in advance if we do not respond to your feedback as fast as we have in the past.But at this current time, our prime focus will be on pushing content to mobile devices with a clear eye to helping the publishers monetize that content. Such is the reality of 2009 - and from a technology point of view, the timing couldn’t be better. improve the system. 

This is a very exciting time for Spreed and we appreciate all the support we’ve received and continue to receive. I look forward to connecting with everyone in the near future. Please do not hesitate to reach out to me if you have any questions about Spreed’s model or Spreed:News. I am always available via twitter @ http://www.twitter.com/spreed or less frequently via our facebook fan page @ http://www.facebook.com/pages/Spreed/51827975076

I look forward to hearing from you all

Best regards

Dave Coleman (@DaveColeman)

Who Said Books Had to be Written on Paper???

I must have drank some seriously potent iPhone Kool-aid while I was in San Fran for the Web 2.0 Summit. Ever since I have been back all I can even think, dream or talk about is the huge potential behind the iPhone. The problem is that some people, in some cases even Apple, do not seem to be fully appreciating the scope of what is possible here. 

The most recent example of a company failing to see the full potential behind this new platform is Penguin Publishing. I received an email from a colleague at the start of the week letting me know about a new application that Penguin released. It’s part of a broad sweeping initiative by the publisher to embrace the new social web, so kudos to them for finally jumping on the band wagon. However their iPhone application simply does the following, and I quote, “It makes the features of the Web site—the blog, book previews, podcasts, news and Penguin-specific book-finding tools—available on the iPhone.” Wow, awesome, but am I missing something here? What about the potential of literally selling people books to read on the iPhone through the application? They now have a direct channel to a medium that users can easily read their books on, why not skip over all the book re-sellers and simply sell the digital format of these books through their app? I dont get it! I am not saying that they should stop using book stores to sell their products, but the iPhone is a highly effective tool for reading books, why not go straight to the source? 

I recently downloaded Stanza (an e-book reader application for the iPhone) and blasted through Animal Farm in 3 days flat. The reading experience on the iPhone is an absolute pleasure. I actually enjoyed reading using my phone over and above reading a traditional paper back (I may just be a seriously early adopter though). The best part about it is that I never have to lug around another book with me. All I have to do is go to Stanza’s book store, download a new book and its with me everywhere I go. If the iPhone really is to become a new medium for content, why would Penguin develop an application that does not include an ebook reader so you can simply download their new releases and old classics directly into your phone while your on the go?

The other element of this whole debacle that eludes me is why Apple has not made an e-book reader part of their own native application bundle. They have an internet browser, a music and video player, a camera, but no book reader. If this is really going to become the new media device of the future, they certainly should include the most trusted form of content … text! And whats more is they have the perfect distribution channel to be selling e-books through; iTunes! They already sell audio books, why not sell ebooks also to be read directly through an application on their phone just like MP3’s. Hell they can even include DRM for all I care, to get the publishers on the board. 

There is a lot of potential here in the field of text based content on the iPhone that a lot of people seem to be looking over in favour of more flashy features. I love all the potential behind some of these new innovative features but In my opinion (please keep in mind the line I stated off with, that I definitely drank some potent iPhone kool-aid) the iPhone has the potential to destroy Amazon’s Kindle business and in turn the future of Amazon’s e-book sales. Who wants to lug around an extra device or another book when you already have everything you need in your pocket? Not me, thats for sure.

Dan Woods from O’Reilly Media Truly is a Digital Driver

Dan Woods, who is the Associate Publisher for O’Reilly’s Media Makers Division was just recently interviewed by the Magazine Publishers Association. O’Reilly is one of those forward thinking publishing houses who really understands the digital space and is not afraid to take risks here and there for the sake of innovation. 

Dan talks about how Make and Craft magazines were among the first available on the iPhone editions via Texterity which is an iPhone based Magazine distribution service. Dan states that, “We like trying different things. About 80 percent of our total circulation signups come through all the online marketing that we do.”

With print publications fighting to stay relevant amongst a mass of declining circulation numbers, it is fantastic to see someone actually increasing circulation by embracing the digital world. Read the full interview below:

Dan Wood, Associate Publisher, O’Reilly Media: Magazine Publishers Association, Digital Driver Edition

Q. Looking ahead, what would you say are your top priorities?

A. Our next big thing is how to get our events localized and bring our brands to local communities in, say, Seattle oith that already. Online traffic is strong for our store, Maker Shed where we sell kits and projects. Traffic really builds there in the November-December holiday season. For the last three months, traffic has been up an average of 45 percent versus the previous year. A few weeks ago, the store moved to its own dedicated server to handle more traffic.r Austin.  And our ability to integrate e-commerce and retail with magazines. We’ve had enormous success w

Live Blogging Web 2.0 Keynotes Day 1

The big men are up on stage now (o’reilly and batelle), talking about the conference and the mantra of where they wanted this conference to go. They are extending the concept of Obama’s speech, “yes we can” to the tech industry. We can move things forward into 2009. They believe that in this down turn we are going to clear out the clutter and focus on the guys that are really trying to solve a problem. 

Update

Larry Brilliant is up from Google.org which is the philanthropic arm of Google. He is letting us know why he chose to join up with Google. But first he wants us to understand the whole concept of a philanthropic arm inside an organization like Google. How does it work? Google.org is a hybrid philathropy organization. The Google founders take some of the money from shareholders and put it in an organization that will try to tackle the biggest problems in the world. It wont benefit the shareholders directly, which is a big move away from how public companies are currently run. 

Google.org isnt the only philanthropic organization in Google, they also do Google Grants.

The process for deciding what to fund is the typical VC model. They look for two criteria: is the problem huge and can the solution scale (or Google had nothing to offer it). In terms of not being able or to scale or google has nothing to offer, one of the largest concepts to combat infant and child mortality is early female education, but they will not fund education as Google has nothing to offer.

Improving government services and allowing communities to communicate both with each other and with the government is an example of something they have worked on. In the US, before you move you want to look at the schools in the area that you are looking for. There is nothing like that in areas like India and Africa. So Google is helping private companies do this. Great example of using the power of information to help empower people in the most under-developed areas of the Globe.

There are many strengths in the hybrid model that Google has created. Google is not going to use its philanthropic arm to develop emerging markets. This does not mean philanthropy cannot help your company. Great engineers will gravitate to companies that are making the world a better place. It is okay to make investments in for profit, commercial companies. Google.org’s hyrbid structure lets them do that.

Another major effort they are working towards is reducing the price of renewable energy. Right now coal is the cheapest form of energy. However, if Google.org invests in companies that are working on renewable energy they can reduce the cost of these forms of energy. They have invested in wind, geo-thermal, etc and by driving the cost of these types of energy down they can be more effective than barking up each individual governments tree as they are making it obvious to switch to these forms of energy as they will be cheaper than coal.

It’s okay for these renewable energy companies to make money and therefore okay for Google.org to invest in them because if they did not make money then nobody else would do it and the technology would not spread. 

“It’s core to google to curb coal and oil use” This is because Google doesn’t want to be part of the problem, they want to be part of the solution. 50% of their energy use is coal based and they want to change this. This has caused an obsession within the company. 

Update

Larry Brilliant is off now and Mary Meeker is up on stage from Morgan Stanley, talking about emerging technological trends and the economy

Mary is talking about home ownership and the reasons for the increase and recent problems (same old, same old, wont go into too much detail on this one, just general economic stats to date … very depressing, everything is down).

Importantly however are her closing points:

-Companies with cogent business models that provide consumer value should survive / thrive

-Lots of ad share to gain compared with some of the other platforms

-Search will continue to become important 

-Ads follow eyeballs, it just takes time

Update

Mary is off stage now and Rajesh Jain from Netcore solutions is heading up to stage now

He is going to talk about emerging enterprises, technologies and markets: Made in India, but made for the world. He is going to talk about two companies the first being Novatium:

-50 mil middle income homes and only 8 million home pc’s

-5 million broadband connections and 30 million cybercafe visitors. He believes this has to change!

Novatium created a thin computer than is simple and affordable (100 dollars for the computer and 10 dollars a month for the internet). What this is doing is decreasing use of cyber cafes and children are actually teaching their parents.

They are working with Telco’s, local providers and retailers to get their product into all Indian homes and they think the price point is perfect as its the point by which mobile phones took off. 

This is a very interesting concept as he now has a portal in all of the peoples homes that they can then push multiple services to, including advertising, education, commerce, additional access, etc. 

He has now moved to talking about SMS and how SMS is the perfect channel to talk to people as it is non-intrusive. I disagree. I would hate to get sms advertisements on a regular basis. However in India this seems to be different as they have 3.7 million subscribers and within those people there have been 11 million subscriptions. These people receive 13 million SMS’s daily. 75% of these people read every SMS message and 45% forward them on to friends. My question is would this work in North America or is it just an Indian thing?

The following four points are the guiding philosophy of Emergic Innovations

-bold and ambitious goals

-focus on local non-consumers

-Simpler and Cheaper

-Limited Legacy Helps Leapfrog

Update

Rajesh is now off stage and John Doerr from Kleiner Perkins is coming up and he is being interviewed on stage by John Heileman from New York Magazine

John Heileman was in Chicago with Obama yesterday and has been with him for a few days and he has a few question for John Heileman (?’s from Obama)

Obama is appointing the first ever CTO of a country and he wants Doerr’s opinion on who it should be. Without even thinking about it he says Bill Joy would be his choice.

Next question is if Obama were to focus on one major policy initiative that would help the entrepreneurial climate what would it be? Most important thing he has to do is kick start the amount of research and innovation in energy. He also thinks we should staple a green card to the diploma of anyone who graduates from a degree in physical sciences and engineering in the US.

Another thing he suggests is to refocus DARPA. They used to be all about innovation (started the internet), but are now sliced up and only work on mission critical items, like in conflict robotics. He thinks they need to refocus on energy.

Now he is chatting about VC funding. 2007 saw a major peak at 100 billion dollars available in tech funds and over 50 billion of that went to internet companies. We have seen that go down to the mid 30’s recently and says that it could go as low as 16 billion by the end of 2009. He thinks the hardcore real entrepreneurs should see this as a way to hammer home their ideas.

Next question is, if we see a long term depression, what does that do for good ideas getting funded and the already funded going all the way to liquidity, etc. He believe the good companies will still get funded. Liquidity however is another question. We may not see that much liquidity for the next 3-4 years. Google is just not going to be buying these internet related start-ups and then who will? He thinks we should all get ready for the long haul and looking 4-5 years in the future instead of a quick exit. This is great as no longer will we waste our time with stupid ideas that flood the internet with useless material with a advertising based business model. 

He believe the following 11 items will help everyone weather the storm. 

1.) Act now 

2.) Protect the vital core of the business

3.) Make sure you have at least 18 months of cash

4.) Defer facility expansion

5.) reevaluate your R&D priorities

6.) renegotiate any contracts that you can

7.) remember everyone in the organization should be selling

8.) offer people equity instead of cash

9.) secure your cash

10.) for your revenue plan, develop and obsess on leading indicators

11.) over communicate with everyone

There was recently a Fortune Magazine article that said Kleiner Perkins is no longer investing in the internet. Since then they have made 9 internet related investments, so there is no truth to that statement. 

Now they are talking about the iPhone and the opportunity behind it. Why does the iPhone matter? It matters because they are person. They know who you are and where you are. They are broadband and always connected and most importantly, they are always in your pocket. He believes this platform is more important than the PC. The pace of these devices selling is wild and has exceeded the expectations of Steve Jobs. KP is looking to fund applications that take advantage of the platform. The obvious big one is the potential of location aware services.

They are now moving on to other internet related investments KP has made. He just showed us a video demo of CoolIris … possibly the coolest media search engine I have ever seen.

 

Live blogging from The Web 2.0 Summit

As some of you may know a few of us from the Spreed team are attending a very interesting conference called the Web 2.0 Summit. We will have two guys live blogging the entirety of this event. Keep checking back for live updates.

Eye Science Part 1 - How we read and what a human eye can take in.

Since our mention in Wired Magazine, we’ve had a lot of great feedback from users requesting changes to our reading interface. We had the whole gamut of  requests from different colors to different fonts, changing of font sizes, adding words to each cluster, subtracting words from each cluster.

These are all great suggestions and they seem pretty commonplace. One has to ask, why haven’t the guys at Spreed already implemented many of the requests?  To technically implement them is not that hard. What gives?

The answer is not simple.

The easy answer is that we are the first company entirely focused on reading enhancement. It is a new space with new challenges. Our goal is to become the experts in this field. We have developed some significant expertise and we try to use this when building in features. This means that we have a look at the existing sciences to justify a feature’s benefit in terms of reading efficiency.

We look at past research, we try to find new research, we try it out on ourselves and a portion of our community before a change to our reading interface ever makes it to the live site.

Our initial goal when we started Spreed was to let the computer do the heavy lifting of speed reading. We wanted to develop an algorithm and a reading interface that would be effective for most people. No doubt Spreed demands that people challenge themselves to learn how to get through information faster. We remain adamant that with a little (or in some cases a lot) of practice, we can help you read faster. When Spreed eventually catches on and is integrated with other content and technology providers, you’ll be able to let the computer do the ‘heavy lifting’ for all your digital reading.

You might even find an increase in your speed when reading conventionally. Recently, we had a few people say that they are now reading faster on paper since they started using Spreed.

That’s the easy answer to the latency in adding features. I am going to pick a specific part of our research to have our users think about: Have you ever wondered how the human eye picks up words?

When reading traditionally your eyes do not move in a linear fashion across the page. The eye makes many “stops” and occasionally doubles back to words previously read. Even fast readers double back -  only they are a lot faster at it than the average reader. A “stop” is called a saccade and it typically lasts in the range of 200-250 milliseconds.

The Science of Word Recognition - Kevin Larson, July 2004.

http://www.microsoft.com/typography/ctfonts/WordRecognition.aspx

On each stop, the eye will focus on a word, look for first few letters of the next word and also go further ahead to gauge the length of upcoming words and the sentence as a whole. The eye’s ability to look forward might be the reason why single word flashing also know as RSVP might be less efficient than our algorithm.

So what does your eye process in a saccade?

There is a vast array of academic research in this area. I am going to quote Kevin Larson who is the leader in this field. Mr. Larson is a cognitive psychologist working at Microsoft with their advanced reading technologies team. Who knew Microsoft has such a team??? Regardless, we find his work very useful.

During a single fixation, there is a limit to the amount of information that can be recognized. The fovea, which is the clear center point of our vision, can only see three to four letters to the left and right of fixation at normal reading distances. Visual acuity decreases quickly in the parafovea, which extends out as far as 15 to 20 letters to the left and right of the fixation point

The Science of Word Recognition - Kevin Larson, July 2004.
http://www.microsoft.com/typography/ctfonts/WordRecognition.aspx

Visual acuity? Fovea? Parafovea?  What happens when font sizes are increased? when colours or contrasts are changed? when the number of words or characters in a cluster change?  How will this affect how you can absorb information? You need not worry about these questions, but we do!

Parafoveal rules are the basis for the length of clusters in Spreed. The algorithm ensures that characters do not fall outside the average person’s parafoveal field of vision. Depending on the length of words in a cluster, the formation algorithm can produce a cluster with one, two, three and sometimes four words. At times the algorithm does not allow clusters to reach the maximum length because of another set of rules (i.e. grammar rules). The alogorithm tries to encompass speed reading principles, visual perception (eye science), and English grammar / linguistic rules. We’ll leave the other rules for another post.
We err on the side of caution when we make changes to the cluster formation algorithm and reading interface. Our goal was to allow the average (if not daring) person to read faster. There will always be outliers who require a larger font, or different colour scheme etc. Is the algorithm perfect? Certainly not. We feel we are at the inception of a reading revolution and will continue to innovate and test both within our labs and our community at large.

ps. We will be at the Web 2.0 Summit in San Francisco this week November 5-8. If you feel like talking about Spreed, shoot myself or Dave an email (suhail@spreedinc.com or dave@spreedinc.com)

More Kindle News


If you are a new reader here at the Spreed:Blog, you will find out in due time that we are quite obsessed with digital publishing and the ways that we take in digital content. Spreed’s goal is to make the digital reading experience more efficient on any electronic device. Our speed reading application is only one class of product we are working on. We want to streamline the entire online reading experience and make it more productive. As such we are constantly looking for the newest and coolest technologies out there that aid in the effective reading of electronic material. By far the most exciting new platform out there is the Kindle and we have covered this product here on our blog many times before. However, over the past couple of weeks there has been some very interesting news surrounding the Kindle and I just wanted to give light to all these new developments here:

Amazon Growth Slows a Bit; No New Kindle in 2008: Publishers Weekly

CFO Tom Szkutak said that while sales of the Kindle have exceeded expectations, it does not plan to release a new version of the e-reader until 2009 “at the earliest.” He noted that Amazon has ramped up manufacturing capacity for Kindle, and the device is in stock. When the Kindle was introduced last November, the readers quickly went out of stock. Amazon said the e-book reader now accounts for more than 10% of unit sales for books that are available both in digital and print formats. Bezos said purchase of e-books is “additive” to sales of print books with Kindle e-book buyers tending to buy as many print books in addition to e-books.

Oprah Comes Out For Kindle: The Guardian

Today in Chicago, and on TV screens across the USA, Oprah Winfrey is going to recommend her new “favorite gadget,” which is Amazon’s Kindle ebook reader. A brief video has appeared on Amazon’s website to plug the show — as spotted by Chris Nuttall at the Financial Times — which will also feature a guest appearance by Amazon founder Jeff Bezos.

Kindle in the University: Brave New World Blog

Yale, Oxford and the University of California have all adopted Kindle programs, and now Princeton University Press will begin publishing Kindle-edition textbooks, launching, Robert Shiller’s new economics book “The Subprime Solution” on the device two weeks before the hard copy. Princeton plans to roll out hundreds of books through the Kindle’s online store. The questions over over the commercial ‘revenue sharing’ arrangements are between the parties and whether , as some may say, Amazon is buying trade. 

 

LifeHacker Also Suggests Spreed

Lifehacker also picked up on the Wired Magazine article today and wrote their own post all about Spreed:News. A lot of these sites see Spreed as a way to practice Speed reading. Once we release Spreed:Docs to the public and let you all speed reading your own doucments we are hoping to move away from this notion. Spreed:Docs will be a great way to get through all of those documents you have piled up on your desk or PC, but in a fraction of the time. See the full text of the article below.

Spreed Teaches You To Speed-Read The News: LifeHacker

Free speed-reading webapp Spreed:News lets you choose from a wide array of news sources and have their articles read to you in small clusters of words. Working from the principles that make for faster reading, you can scale the tool between 240 and 1500 words per minute, and set up an account to save your favorite sources—from Boing Boing to the New York Times and dozens more—for quick browsing. Spreed offers a tally of the seconds you’ve saved from word-by-word reading, and offers an iPhone-optimized interface for speed reading while on commutes or trips. Spreed is free to use, requires a sign-up to save your feeds.

Want to Learn How To Speed Read? Wired Magazine Thinks You Should Try Spreed!

Spreed was featured in this months issue of Wired Magazine as the best way to practice your speed reading techniques. It’s a quick read and gives some very helpful hints on the best way to learn how to speed read. See the article in full below.

Learn How to Speed Read: Wired How-To

The ability to digest 1,200 words per minute is like a nerdy superpower. (Average mortals max out at 300.) We tapped Michael Tipper, speed-reading coach to the likes of Shell and IBM, for tips.

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